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Close-up of the vinyl record Deja Vu from Deathloop

Sencit Case Study: Deathloop

The Project

Entertainment marketing for video games is always an exciting challenge. On this project, our team was tasked with composing a suite of original songs to support Arkane/Bethesda’s Deathloop. Our producer, Brett Sorrentino, and music supervisor, Brett Weyhrich, needed to tap into a retro 60s spy vibe that told a story and sufficiently hyped the game. Together, they rallied a team of composers and talent that delivered the Clio Award-winning original song, “Dejá Vù.”

Background

When the client approached us with this project, they were looking for music and lyrics that would elevate the storyline. 60s spy was central to the theme, and one of our biggest challenges (and opportunities) was to find contemporary artists that could channel a nostalgic tone. Under a tight deadline, we organized our composing team and paired them with handpicked artists. Throughout the process, we’d frequently check-in with our client to ensure we were on the right track. One of the major benefits of working with Sencit is this full-service approach, and this project is a testament to that.

After three demos were created for each project, client feedback was provided and revisions were made to each demo. From here, the client selected the demo they wanted to move forward with for the trailer. The key to getting there was molding the creative until the client was satisfied, but also anticipating their needs from our briefing process.

Overall, the Sencit-sourced talent behind this project was pivotal to its success. We were able to take inspiring content and direction from the client and weave it into something that could stand on its own.

The Process

When starting any project, Sencit is dedicated to understanding the client’s vision inside and out. From the imagery they find most inspiring, to the timeline we have to make it all happen, nothing is overlooked. Our approach integrates A&R, artist and label partnerships (both known and up-and-comers), music supervision, and rights clearances, bespoke production, all with the purpose of providing the best tools to create successful campaigns.

With 13 years of composing music and sound design for trailers, we have a deep understanding of our clients' needs, even when they cannot articulate it. Combining this knowledge with our music supervision network, we are able to go beyond a typical trailer library and bring in an array of collaborators to create a compelling campaign. Deathloop is a great example of this. Our A&R team identified the best artists to collaborate with our production team in the creation of three original songs.

The Result

Our ability to source the right talent and let them do what they do best resulted in a knockout success. Social media, comment boards, and the press were buzzing over the campaign. The title song for the game, “Dejá Vù,” was leveraged by Bethesda for social media through remixes by Future, Steve Aoki, and Madison Beer. In fact, “Dejá Vù” took home a Silver Clio Award for the Game Trailer category.

Deathloop poster. On top, illustration of a woman's profile shooting her gun and below a profile of a man holding his gun with one hand, and closing his fist with the other.

Licensing

All music and sound design provided by Sencit requires a license for use. To license music or sound design for your trailer, spot, or campaign, please follow these steps:

Find the tracks that you'd like to use.

Click Start Licensing below to fill the form or email [email protected] with details as described on that page.

Complete the license, pay for the use and sync the music!

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